Kevin Harrington is widely considered the person who invented the now universal infomercial. He also founded the As Seen on TV empire, with over $5 billion in product sales, and was one of the first people ABC approached to perform as one of their judges on the wildly successful and Emmy Award winning, Shark Tank.
Kevin has proven his place as one of the most successful entrepreneurs who ever lived and worked in the industry. His colleagues have included names from the list of the most acclaimed celebrities in the world. He has been responsible for launching some of the most successful TV Media Campaigns in the business.
It’s a fact that using a celebrity in your advertising or promotion can draw greater attention to your product or service. However, most celebrities expect a hefty fee up front, plus points on the back end. In these cases, it may not be worth the investment. As the pioneer behind the infomercial, author of a #1 best selling book, being a key person of influence, and an original Shark from Shark Tank, I work with companies, products, and services that I believe are unique and offer solutions to everyday problems. For companies that I believe are aligned with my criteria of a good product or service, I like to give a testimonial in my authentic voice at a fraction of the fee of celebrity endorsements.
We’ll work collaboratively on the message to assure the testimonial is accurate and represents your company in the best light. We’ll film a 60-second video testimonial with the product, and conclude by directing the viewer to your website, displaying your company logo and URL.
We’ll provide 50 targeted regional TV broadcasts of your :60 second video testimonial. Each participant indicates preferred cities and networks for the 50 targeted TV broadcasts, as well.
Additionally, we’ll grant you the licensing rights to the 60-second video testimonial, which can be leveraged on your website, social media platforms, directed to editors, influencers and bloggers, and used at trade shows and conferences to build brand equity. It also provides you an element of legitimacy and respectability. We will also provide 500,000 guaranteed impressions of the :60 video via Twitter. The scheduling fee is $14,900.00 and the credibility is invaluable.
This opportunity also includes the creation of a still image banner ad for your product/brand, featuring an image of Kevin Harrington, your logo, an image of your product/brand, and your website address/phone number. We guarantee 50,000 geographically and demographically targeted impressions of your banner ad amongst targeted and general interest websites.
All participants also receive a 25 minute videoconference business consultation with Kevin Harrington.
Kevin Harrington likes to shine his spotlight on unique products and services. Utilizing our wealth of resources on current trends, trade shows, conferences, articles, and press releases our research department searches for products that are aligned with Kevin’s philosophy and criteria. We then arrange to have a conversation to learn more and determine if the companies we are speaking with are an appropriate fit.
A copy of the Testimonial Video will be sent for your review and approval upon completion of editing. Once we receive your signed final edit approval form, you will own the complete licensing rights to digitally repurpose your video to leverage additional exposure.
Your scheduling fee includes the costs of producing a Celebrity Influencer Video with Kevin Harrington. Partnering with Kevin and our studio affords a unique opportunity for an accurate and informative message about your product or service to be presented to your target market without needing to have Madison Avenue sized budgets.
In order to properly analyze the return on investment and value equation this opportunity affords, it is important to factor-in what would be the costs of all of the pre-production, creative development, camera-work, editing, and post-production involved in producing a high broadcast quality: 60 Celebrity Influencer Video.
Celebrity Influencer Video production costs ranging from $50,000 or more are not uncommon in the industry. For this reason alone, our opportunity amounts to a tremendous value equation and serves as an invaluable marketing tool.
Beyond the ownership of the Celebrity Influencer Video, you can leverage by streaming online, broadcasting at trade shows and events, on social media, and with bloggers, influencers and magazine editors. These types of strategic marketing strategies can potentially result in thousands of viewers.
Remember, Kevin Harrington is recognized globally and is the pioneer of As Seen On TV and participants in our Celebrity Influencer Videos are afforded the opportunity to utilize the As Seen On TV logo and Kevin Harrington’s image on their website, marketing and branding strategies, as well as the logo feature on product packaging. Consumers may not be familiar with your product or service but they have seen the As Seen On TV logo branding on many of their favorite products now for decades.
We integrate a comprehensive marketing campaign utilizing press releases/press wires, social media platforms, relevant blogs and promotions. For example, our press releases can generate 500+ impressions combined with 1,000+ Social Media Impressions and 1,000+ YouTube Impressions. Kevin Harrington currently has thousands of followers on Facebook, as well as on other social media sites.
Kevin’s “reach” figures have averaged over 20,000 organic impressions (without boosts or promos) and peaks above 100,000 with a combination of boosted and organic posts. While we anticipate continued growth of the numbers, it is difficult to accurately measure the entirety of all projected impressions that can be obtained, especially if you continue to repurpose and rebroadcast the spot for additional exposure.
The integrated strategies we have implemented throughout the various social media platforms (Instagram, Facebook, LinkedIn, Twitter, etc…) suggest conservative and consistent growth; furthermore, the participant of our TV campaign is encouraged to collaborate with our social media team in order to maximize the potential of these campaigns.
Aside from the production values of owning both your :60 testimonial video and the banner ads we create, you must consider the value of the 500,000 Twitter Impressions of your :60 video we deliver, in addition to the 50,000 very demographically and geographically targeted impressions of the banner ad, amongst 200-300 targeted and general interest websites for your audience, in a city you indicate of interest.
The production timeline is an approximate schedule from the initial communication stages up to the airing of the TV spot. Please keep in mind shoot dates and airings may vary based on participant’s individual needs and requirements.
Television Production is time sensitive by nature and it is crucial that we determine which products or services will be featured based on seasonality. Once determined, the project will move into pre-production and storyboarding/script creatives. At this point, both organizations can mutually determine the most conducive time frames for filming and airing of the produced TV spot.
Our Creative Department will contact the participant to request the following materials: completed Product/Service Information Form, product literature, press kits, media lists, and 8×10 four-color ad transparencies and logos.
Approximately 2 weeks after receiving the completed Product Information Form and materials, our script writers will develop a script that will be sent to you for your review, collaborative input, and final approval. The script will consist of information about your product, company, and a Call-to-Action (website URL). We work with each company to highlight your product/service features and benefits. Kevin Harrington will appear on-screen throughout, as a celebrity influencer. If appropriate, before and after images or company provided assets and animations will be used to lend additional credibility and legitimacy.
Production takes place at our studios or on-location site. To maintain a tight production schedule, filming date is targeted to be about 2-3 weeks following script approval, but may vary slightly in either direction to accommodate scheduling.
Post-production includes, but is not limited to, primary graphics, voice-overs and other forms of editing. Upon completion of editing, participant will be sent a hyperlink to view and approve the TV spot before going to air.
The spot airs on available networks chosen by the participant and is distributed to audiences throughout the United States.
Check out these Kevin Harrington testimonial videos.
Ubertherm Testimonial
LifeVac Testimonial
Vaya Testimonial
There are many great products out there. Finding the right product that will be successful is the challenge. In the course of his career Kevin Harrington has evaluated thousands of early-stage consumer products, and in his experience as an equity investor, he has seen countless consumer successes. Before getting involved, he needs to understand from first-hand users what they like about the product and what void it fills. He also looks to understand the growth and growth potential of the company. Ultimately, he needs to obtain as much information as possible about the business, the industry, the management team and the product itself.
By partnering with us, you’re allowing Kevin Harrington and our team to evaluate and find the next great product.
These are the basic guidelines for participation.
Production Company
PRODUCTION COMPANY will provide a complete licensed and insured production and scriptwriting team (field production, graphics, music, voice-overs, on-camera talent, editing, set design and lighting) for taping in Southeast Florida for completion of the PARTICIPANT Celebrity Influencer Video and Still Image Ad. PRODUCTION COMPANY hereby grants PARTICIPANT complete licensing rights and copies of the Celebrity Influencer Video for any legal and marketing/promotional purposes as well as rebroadcasting.
PRODUCTION COMPANY guarantees 500,000 Twitter Impressions of the :60 video, and 50,000 geographically and demographically targeted impressions of a static image banner ad.
PRODUCTION COMPANY will collaborate with PARTICIPANT in conjunction with the promotion and branding of the campaign via press releases distributed to targeted multi-media platforms. AsSeenOnTV.pro will promote PARTICIPANT through its integrated social media outlets and consumer engagement strategies.
Featured celebrity: Kevin Harrington will appear in the PARTICIPANT’S Celebrity Influencer Video delivering a customized product introduction, with no royalties, licensing fees or other additional fee requirements other than the scheduling fee.
Participant
PARTICIPANT will complete a Product/Service Information Form (PIF/SIF) provided by the PRODUCTION COMPANY. PARTICIPANT is responsible for shipping product samples for professional photography and studio taping. PARTICIPANT acknowledges that the PRODUCTION COMPANY will immediately assign studio personnel to begin work on certain aspects of the PARTICIPANT’S campaign.
PARTICIPANT agrees to review and approve final script, and approve final edited Celebrity Influencer Video spot prior to distribution.
Once both parties authorize this agreement, Participant commits to participate in the AsSeenOnTV.pro TV campaign described above and does further agree to provide the completed product/service information form in a timely manner. All aspects of the agreement will be completed within twelve months or sooner of agreement execution assuming Participant does not withhold reasonable approvals. The parties agree that Florida law applies and the jurisdiction for any action regarding this agreement shall lie in the courts of Broward County, Florida. AsSeenOnTV.pro has no direct affiliation with the networks on which they air and purchases airtime through cable providers, networks and/or other media sellers. This agreement contains the full and complete understandings between the parties whether written or oral, pertaining thereto, and cannot be modified except by a written instrument signed by each party hereto.
